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The logos have been filed in almost a dozen international places with the useful resource of a shell organization reportedly normal much less than six months in the past.
ByMack DeGeurinToday 2:20PMComments (3)AlertsPhoto: AFP (Getty Images)
Is Apple secretly investment a shadowy shell business enterprise to shop for up emblems related to its in-improvement VR/AR headset? That’s the present day juicy speculation out of the Apple headset rumor mill over at Bloomberg. The new report cites trademark filings in almost a dozen international locations for names like, “Reality One,” “Reality Pro,” and “Reality Processor,” each likely referencing the organisation’s especially secretive AR/VR headset expected to be launched as early as January 2023. The hassle is, those trademark applications weren’t simply filed via Apple; but, Bloomberg argues this wouldn’t be the number one time Apple labored with exclusive agencies backstage to do its bidding.
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Gizmodo couldn’t confirm all of the statistics within the Bloomberg file and Apple did no longer right now reply to our requests for commentary, so take all of this with a grain of salt.
Each of the brand new trademark applications were filed by way of the usage of Immersive Health Solutions LLC, a Delaware-primarily based completely shell organization fashioned simply six months within the beyond, steady with Bloomberg. If that doesn’t already sound suspect enough, the ebook notes Immersive Health Solutions become registered thru the ominously named “Corporation Trust Co,” which Bloomberg notes is frequently used by corporations looking to keep away from undesirable detention. Corporation Trust Co, became reportedly worried earlier this yr in submitting a trademark for “realityOS.”
Believe it or no longer, rumors surrounding the meant “realityOS” working machine certainly date again to at least 2017. That preliminary rumor, moreover coming thru way of Bloomberg, claimed the rumored running gadget, additionally called “rOS” is primarily based off of iOS and could energy Apple’s headset.
Immersive Health Solutions LLC and Corporation Trust Co did now not proper now respond to Gizmodo’s requests for remark.
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Trademarks had been reportedly filed inside the U.S., UK, EU, Canada, Saudi Arabia, Australia, New Zealand, Costa Rica, and Uruguay. In three of these countries—the U.S., Canada, and New Zealand—the filings reportedly trusted regulation organizations Apple has formerly used to document trademarks. The record claims Apple often makes use of this method to secretly buy up patents beforehand of time to keep away from having to spend big to shop for them returned from different corporations when they have merchandise prepared to launch.
Apple’s combined reality headset, on the side of its beleaguered car fiasco, are a number of the worst stored secrets and techniques in tech. The business organization nonetheless hasn’t officially brought the headset, but pretty a lot anybody inside the VR/AR area is bracing themselves for the product to launch and send shockwaves through the industry. Analysts count on the excessive-powered standalone mixed reality device should ship as early as next yr with a $2,000 rate tag. Previous reviews advocate it can price as an entire lot as $3,000. That may want to make it without difficulty one of the more pricey client headsets inside the marketplace. For context, Meta’s Quest 2, the maximum popular customer headset, virtually bumped up in its price to $499.
When Apple does release its first headset, analyst Ming-Chi Kuo predicts it's going to restrict its release to spherical 1.5 million units. On the spec factor of factors, the tool should characteristic 8K suggests, M1 Pro-level energy, and are to be had decked out with 14 incorporated cameras. Apple’s headset is anticipated to combine twin 4K OLED microdisplays and at the least six optical modules to provide non-stop, “video see-via AR offerings.”
The contemporary trademarks also provide some extra suggestions of what to expect with Apple’s headset. For starters, the “Reality One” and “Reality Pro” logos should endorse Apple’s interest in launching a couple of stages of its headset as it does with one-of-a-kind merchandise like the iPhone and Watch. Bloomberg notes the “Reality Processor” trademark also can possibly talk over with a modern custom silicon chip desed particularly for the headset. Then once more, Apple may be filling a couple of trademarks to cowl their bases in place of fear approximately buying having to buy them later.
And despite the fact that the corporation hasn’t even officially introduced its first headset, we’ve already began gaining knowledge of some new information about its 2d generation headset. That headset, which must deliver at some point inside the first half of of 2025, will reportedly consist of a micro OLED panel provided by way of manner of LG. Sony’s reportedly offering the shows for the Mk1 version. That 2nd version may also reportedly supply with each a immoderate give up and barely more less steeply-priced version.
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